The result is a Marketing process!
Completes Black Belt Training for Lean Six Sigma
By business901 | July 4, 2009
I recently received my Black Belt after completing a 140-hour extensive Lean Six Sigma training program. Six Sigma is an integrated, disciplined proven approach for improving business performance. The training was through Six Sigma.us a leading consulting and certification firm supporting companies implementing the Six Sigma Process.
The Lean Six Sigma Training addressed understanding the physics of flow, waste components, statistical process control, theory of constraints and the principles of DMAIC. The online program offered workshop is highly interactive as you apply each principle through real-life type examples. The use of statistical software, Minitab and Sigma XL, was covered in the course.
I was looking for some practical training that would give me a solid foundation to not only Lean and Six Sigma but Minitab and SigmaXL. I felt that many of the other programs were more clinical or textbook style. SixSigma.us broke down the subject and especially the statistical side of the equation very well. As an added bonus, I came away with some very practical ideas on how I could improve my organization. I have been a do-it-yourselfer for many years. In the 90’s, I was heavily involved with the Theory of Constraints but for the past ten years I became immersed in Lean and Six Sigma. After wetting my feet last fall with Yellow Belt Training, I decided to validate my experience with a Black Belt.
The full press release can be viewed here .
Additional Training in Lean Six Sigma
Topics: Lean Six Sigma, Online tools |
Get Clients NOW Answer Center - July Releases
By business901 | July 2, 2009
Here are this month’s new additions to the Get Clients NOW! Answer Center
Ten Ways to Get Your Marketing Unstuck - Article by C.J. Hayden
Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.
Hidden Profits in Other Companies’ Websites - Article by Frank Traditi
I love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website!
What You Are Marketing Is Yourself - Article by C.J. Hayden
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer.
Automation is Not a Four-Letter Word - Article by Joan Friedlander
In recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia
Learn more about this resource at the bottom of this page.
Topics: GET Clients NOW! |
I believe in a Marketing System
By business901 | July 1, 2009
When people start talking to me I normally can tell if we are a good match very quickly, I simply state; "I believe in installing a marketing system ." Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system works is very difficult. It has to be nurtured. I have yet to find a process that accelerates that learning curve. Convince someone that a system works is usually a process better served through webinars, ezines, etc.
Here is my normal follow-up after my first comment:
Our experience is that a system will always outperform any other approach. Building a plan on where you are is one of the most important processes that you can do. Then we can define your objectives; develop strategies to achieve them, and then institute tactics to carry out your strategies. If your objectives are not being met, your strategies and tactics may need to be changed. But without a baseline and a plan to work from, the process and achievements are only arbitrary.
Systems do not complicate your life, they make it easier. The secret to any good system is how well it can be tailored to what you need NOW. The system is developed and implemented around your needs, not the other way around. An effective marketing process spans from lead generation through sales closure. Pick one area at a time and make a commitment to improve that. You might have a long list, but you have to start somewhere and before too long you’ll have dramatically improved."
As an example, most businesses have no marketing, nor sales process whatsoever. Too often you think of marketing as manipulative tricks to get prospects to notice and respond. The truth is marketing is a process of presenting real value in an attractive, competent and compelling manner. In the marketing process you need to have questions prepared, value points outlined, and an understanding of exactly when to listen and when to ask for action. When a prospect says, "I’ll think about it," they really mean, "You blew it."
So tell me, do you need a SYSTEM, Or do you need to think about it?
Topics: Marketing Funnel, Marketing System |












