The Result is a Reliable Marketing Process!

Wikpedia: Lean is basically about doing the right things, to the right place, at the right time, in the right quantity while minimizing waste and being flexible and open to change.

Lean actually got its name from the best selling book, The Machine That Changed the World: The Story of Lean Production– Toyota’s Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success. The next book on Lean, Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by Womack and Jones, introduced five core concepts:

Specify value in the eyes of the customer

Identify the value stream and eliminate waste

Make value flow at the pull of the customer

Involve and empower employees

Continuously improve in the pursuit of perfection.

These concepts have stood the test of time and are still used as the foundation in Lean thinking through out the world. But as I review these concepts look how readily they apply to social media and marketing today. I have chosen a list of books that will reinforces these 5 core principles.

Specify value in the eyes of the customer: Social Media has brought on a wave of content marketing. As a result, we have more FREE information available instantaneously today than ever. Social Media is about supplying value to the customer. The essence of Social Media is the interaction and discussion. Book Recommendation:  Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Identify the value stream and eliminate waste: To be effective in Social Media, you have to understand your value stream and do what is important to your customers. If you try to do everything, you will be quite ineffective and realize very little results, if any. Book Recommendation: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Make value flow at the pull of the customer: Customers find you in Social Media by your activity, not by your bombarding of messages. Book Recommendation:  Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Involve and empower employees: Social Media is about transparency and authenticity throughout the entire organization. More people are communicating with each other at all levels of our organizations then ever before. We have no barriers. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

Continuously improve in the pursuit of perfection: The bar is raised for us everyday. The people that are falling behind in Social Media may not recognize the world tomorrow. Do you have to jump in and spend vast amount of time in this world. No, not at this point. However, you need to have not only your toe but a rather large portion of your foot immersed testing the waters. If you are participating in Social Media, the result of it will be continuous improvement. Shameless Plug: Duct Tape Marketing Social Media Pro hosted by Business901.

How Lean is Social Media?

P.S. Yes, These are Amazon Affiliate Links.

Topics: Lean Six Sigma, Social Media |

IF YOU WANT TO BE ONLINE, YOU NEED TO LEARN ONLINE

Social media is all the rage and it’s here to stay. Maybe you’ve heard about it; maybe you’ve embraced it. Ultimately, it’s important that you understand how to use and integrate social media. Need help sorting it all out? This innovative coaching program uses coaching, strategy, feedback and accountability functions aligned with a full set of online tutorials and training to deliver the practical, tactical know how so important to the success of the small business.

If you want Social Media to WORK

YOU have to participate

You have to learn HOW

Learn Online, On your Time

In a Classroom setting

Find out how you can become proficient

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Technorati : FaceBook, LinkedIn, Social Media, Twitter, Web 2.0

Topics: Duct Tape Marketing, Social Media |

Michael Ballé is the co-author of, The Gold Mine, a bestselling business novel of a Lean Turnaround, and recently, The Lean Manager, a novel of a Lean Transformation both published by the Lean Enterprise Institute. For the past 15 years, he has studied lean transformations, helping companies develop a lean culture. This e-book is a transcription of our recent podcast. Even if you listened to the podcast, I believe you will enjoy the written version. I listen to the podcast several times, the subtlety of Michael’s statements were simply amazing. Great copy!

Kaizen Spirit, a converstion with Shingo Prize winner Michael Balle –

Related Posts:

Developing a Kaizen Conscious with Shingo Prize winner Michael Balle

How much Planning is enough – Use Lean and Standardize

It takes guts, to start with lean training in a turnaround!

Technorati : Kaizen, Kaizen-Event, Lean, Lean-Transformation, Shingo Prize

Topics: Lean Six Sigma |

I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment
(Amazon Link). It is an easy read without out laboring in methodology. The book was focused on how the process was established and implemented. I thought the Amazon comments were an accurate portrayal of the book.

An excerpt from a PRLog.org News Release:

The book outlines the successful development and deployment of Xerox’s Design for Lean Six Sigma initiative within the product development community. Written by Norm Fowler, the book outlines the unconventional approach to the program’s content and certification development as well as overall corporate-wide deployment. Prior to starting Keys Six Sigma, Norm was a member of Xerox’s Corporate Lean Six Sigma Senior Staff and had responsibility for the Design for Lean Six Sigma initiative.

Norm describes in detail the collaborative process use in developing the unconventional program structure built around elements such as a unique competency-based certification process based on a set of standard System Engineering skills, integration of Lean and DMAIC methods and a “push” coaching model. Included were not only the technical and process issues associated with development and deployment, but also those associated with the program’s pervasiveness across the Corporation and sustainability over time.

The book concludes with a series of lessons learned through the development and deployment phases that are equally applicable to other types of corporate-wide initiatives. If you would like to learn more about author Norm Fowler and his company, his link is Keys Six Sigma.com.

Related Blog Posts:

Design for Lean Six Sigma, The Xerox Way

Lean Six Sigma Advocacy at Xerox

Technorati : Design, DfLSS, DfSS, Lean, Lean Six Sigma, Six Sigma, Xerox

Topics: Lean Six Sigma, Learning |

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